Tesco Dean Street Opening

For several years, I lived in a one-bedroom flat on Great Marlborough Street in the middle of Soho. It was small, but it was on the top floor (of an office building) and had an amazing terrace with beautiful roof-top views. Despite the fact that I had three break-ins, I absolutely LOVED living in the middle of Soho (being still young enough to take advantage). Not sure when (but a couple years into the new Millennium), Tesco opened a new store just a few blocks from where I lived. And they had this amazing PR campaign. It wasn't just funny. It was touching. And the weird thing is that I still think about this ad campaign whenever I walk past a Tesco store.